I'm a paid ads strategist and web designer with hands-on experience scaling beauty, health, and e-commerce brands through Meta and TikTok advertising.
I've managed over $125,000 in ad spend across Meta and TikTok, delivering 62,000+ orders for brands in beauty, health & weight-loss, and DTC e-commerce — including campaigns that scaled past $1M/month in revenue. I also build the websites, landing pages, and sales funnels that make every dollar of ad spend count.
If you're tired of agencies that deliver reports but not results — you're in the right place.
Profitable scale through precise audience targeting, A/B testing, and full-funnel creative strategy.
Platform-native creative formats built to leverage algorithmic virality and drive cost-efficient conversions.
Traffic generation and conversion optimization — working together, not in silos.
Fast, clean, conversion-focused websites built around your business goals. Every page is designed to capture attention, build trust, and turn visitors into buyers — not just look good.
Deep experience in the Meta ecosystem — from audience research and creative strategy to daily optimization and scaling. One goal: profitable, sustainable growth for your brand.
TikTok campaigns that feel native — not like ads. I understand what the algorithm rewards, and I build creative that converts for beauty, health, and product-based brands.
I connect the dots between your ad, your landing page, and your offer — so nothing leaks and everything converts. Ads without the right funnel are just expensive experiments.
Real campaigns. Real numbers. Here's what the work actually looks like.
Managed Meta ad campaigns for a beauty e-commerce brand, driving 200+ purchases at a low cost per acquisition against a high average order value — achieving a 5x return on ad spend through audience testing and a conversion-optimised sales page.
Combined Meta and TikTok ad management for a health and weight-loss brand, scaling to 62,000+ total orders at ~$2.00 average cost per order — driven by continuous creative testing, audience segmentation, and budget optimisation across both platforms.
Built and managed TikTok ad campaigns for product-based e-commerce brands using short-form video formats designed to feel native to the platform. Leveraged algorithmic trends and hook-first creative strategy to drive cost-efficient conversions and brand awareness.
A lot of business owners think a social media page is enough. It's not — and here's why:
Instagram can ban your account. Facebook can cut your reach overnight. Your website? Nobody can take that from you.
Running paid traffic to a weak page — or worse, no page at all — is burning money. A high-converting landing page can be the difference between a 1x and a 5x return on your ad spend.
Your website doesn't clock out. It captures leads, answers questions, builds credibility, and sells your offer 24/7 — without you lifting a finger.
Over 75% of people judge a business's credibility by its website. If you don't have one, you're losing customers to competitors who do.
Your website tells you who's visiting, what they care about, where they drop off, and how to sell them better. That data makes your ads smarter.
A website isn't a luxury. It's the foundation every serious business needs before spending a single dollar on ads.
I work with e-commerce brands, health and beauty businesses, and DTC entrepreneurs who are ready to grow — not just run ads. My ideal client has a solid product, is willing to invest in paid traffic, and wants a partner who treats their budget like their own.
Let's build something that actually moves the needle.